What do tech experts make of Apple’s new iPhones?

Apple’s latest announcements will excite the firm’s hardcore fans but may underwhelm some consumers, industry analysts have said.

Here’s a reminder of what happened at the event:

Technology experts have had their say on Apple’s new line-up of products, with a mixed reaction being the first response from many.

Katie Collins, from technology site CNET, said: “The iPhone X is Apple’s attempt to recreate that sense of exclusivity early adopters of the first iPhone felt 10 years ago.

“There’s a sense that in 2017 anyone can own an iPhone but the iPhone X is priced a tier above most premium phones, and therefore will be beyond the budget of many consumers.”

iPhone X with price
(Marcio Jose Sanchez/AP)

“By including wireless charging, no home button and facial recognition on its high-end iPhone X, Apple is showing us its vision for subsequent iPhones in years to come,” added Collins.

“None of these technologies are new per se – wireless charging tech has been around for years – but if any company can drive widespread consumer adoption, it’s Apple.

“These three new iPhones will inevitably be popular with Apple fans, but Apple’s challenge now is to meet demand for each model correctly, especially the iPhone X.”

Tim Cook holds a new iPhone X
(Marcio Jose Sanchez/AP)

Vix Leyton, from broadbandchoices.co.uk, said: “The pressure to keep innovating and improving has driven Apple to create their most futuristic handset yet but, beyond the promise of an extra two hours battery life and new camera features, the AR and FaceID are leading tech here that feels a little bit gimmicky; with some of them, there is arguably a bit too much focus on what could be done as opposed to what should.

“It remains to be seen how much the new technology will actually enhance the user experience and set this apart from others on the market.”

The iPhone X in use in an advert
(Apple/PA)

“Modern consumers are already wary of signing-off on their next upgrade as it seems like every time they do, a new hero handset emerges to render theirs out-of-date,” said Leyton.

“In reality, behind the brand smoke and mirrors, other handset manufacturers are arguably doing equally exciting things at a more reasonable price tag, so it’s never been more important to shop around rather than blindly upgrade to the next generation.”


 

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